When Copenhagen based accessories brand MyMy entered the fashion scene this fall, it was not a debut born out of coincidence. At the helm of MyMy you’ll find Marianne Kruse whose lifelong interest in fashion has been refined while employed by several Danish top designers. As the founder of the exclusive web shop Henny And My, Marianne Kruse is also responsible for introducing accessories from designers such as Opening Ceremony and Surface To Air to a wide audience. Throughout her career Marianne Kruse has gained intimate knowledge of the wants and needs of fashion consumers, as well as the makings of a great accessory and the qualities that makes it stand out and remain relevant through time and shifting trends. These insights are a key part of MyMy and why the brand has come to exist. Making the basic extraordinary A good accessory holds the power to elevate an expression or reinterpret a look. It also acts as a foundation for fashion’s growing need to be flexible and diverse, when carrying out multiple functions in modern-day living. At MyMy we see accessories as part of the contemporary woman’s ‘survival-kit’. They are the essential pieces that follow you everywhere. It is our expressed wish to make the basic extraordinary, to allow the functional to be beautiful, and to realize it in a quality that makes it possible for the products to be enjoyed for a long time and in many contexts.